━ How I work
STRATEGY. SOFTWARE. HARDWARE.
ONE COHERENT EXPERIENCE.
I connect vision, systems thinking, and hands-on making to turn complex ecosystems into products that work in the real world.
I align stakeholders, translate ambiguity into clear decisions, and carry concepts through to execution across digital interfaces, physical touchpoints, and the operational reality in between.
Understand
System Discovery
Map ecosystems, dependencies and constraints to reveal what drives outcomes.
User & Field Research
Study real workflows in context to capture needs, edge cases and friction.
Service Blueprinting
Connect experience and operations end-to-end to expose gaps and ownership.
Design
Experience Strategy
Set direction with principles, priorities and a roadmap teams can execute.
Info Architecture
Turn complexity into structure through clear models, navigation and hierarchy.
UX/UI & Design Systems
Build scalable UI with patterns, components and dev-ready guidance.
Deliver
Physical UX
Design physical touchpoints that feel right in hand and in real use.
Production
Bridge ideas to build with prototypes, specs and implementation support.
Measurement
Define success, track signals and iterate based on evidence.