Electronic Livestyle Goods Study
Most health and fitness wearables flood users with metrics, trends and notifications. The side effects are familiar: data overload, constant checking, and a permanent “optimization mode” — even though the product is meant to help.
What does a sports/lifestyle watch look like when it deliberately says less — and therefore helps more?
Less data. More meaning.
The device focuses on a single, meaningful input: your heartbeat.
Instead of rewarding constant monitoring, the watch stays quiet by default and only reacts when patterns matter.
Interaction logic (Calm UX):
•Default state: simple reassurance (“all good”)
•Intervene only when relevant: flag longer-term deviations, not every fluctuation
•Details live in the app: analysis is available, but not pushed onto the wrist
A sportswatch that can feel like jewelry
The form factor is intentionally minimal: a closed, calm band with a clear separation between display and material zones. The CMF supports the concept — less gadget, more wearable — aiming for a product that blends into daily life instead of demanding attention.
End-to-end concept work:
•framing the problem + narrative
•defining calm interaction principles (what the device shows — and what it intentionally doesn’t)
•industrial design ideation (shape + CMF)
•concept visualization and story structure
This project shows how I handle complexity when “more features” is not the answer: reduce noise, sharpen meaning, and design systems that respect attention. Because when everything is possible, restraint becomes a design skill.
